Whether dealing with skin concerns or striving to maintain a healthy glow, each of us—young Lebanese entrepreneurs—went through the same journey: searching for skincare that truly worked for our different skin types.

One routine changed everything.

Korean skincare became the common ground that brought us closer to our skin goals, thanks to its focus on skin health, gentle formulations, and proven results. But in Lebanon, committing to a consistent Korean skincare routine came with real challenges: limited availability, inflated prices, and restricted access to trusted brands.

That’s where Ecru Cosmetics was born.

We set out to make premium Korean-inspired skincare accessible to Lebanon—without compromise. High-performance formulas, honest ingredients, and fair pricing, all delivered through a brand that is
100% Lebanese at heart.

Ecru is more than skincare. It’s a commitment to transparency, trust, and results—designed for real skin, real routines, and real people.

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